A reviewer noted that I had messed up on a 'Find and Replace' while fixing the name Matt.  Now all such 'matters' simply don't 'mater'.  That's a horrible ryhm but it was mildly amusing when it was pointed out.  Embarrassing too;)  I have since updated the story and all matters of importance are back in place.

On an unrelated note... I have been doing some research on advertising.  Two years ago when I published there wasn't much guidance except to blog, Facebook and Twitter.  After I published my second book I did a bit more research.  It turns out that the most up to date directions focus on reviews.  Reviews submitted before the book is even published!  Amazingly enough, there are scads of review sites out there that only will review a book before it's published.  I'll have to remember this for book 3.

Amazon has an interesting program as well, where they accept unpublished manuscripts in some sort of contest and if you win they will sponsor your book and guarantee a minimum income over the five-year contract.  Again, something to remember for next time.

Since I seem to be a bit behind in the whole advertising and review curve, I have been submitting my story to several book review sites and blogs.  From what I have read only the free ones have any real weight, though most of the paid ones don't actually guarantee a favorable rating.  It's interesting, I'll have to see if anyone will pick my book to review.  It's all voluntary (unless you pay them) so I assume it depends a bit on luck.

There was an interesting tutorial that suggested that in order to have a hundred reviews upon the day you publish, you have to contact five (or maybe it was ten) times that many to solicit reviews.  It also had methods to contact reviewers on Amazon and request they review your book.  It seemed... exhausting.  However, if you follow his advice and get a hundred reviews on the day it's published, you will probably deserve every one of them.  Another common suggestion is to request a review at the end of your book.  This seems fairly reasonable.  Do you think I should add this?